Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc, a leading international financial services organisation from Canada.
BSLAMC is the 4th largest asset management company in India based on domestic average assets under management as published by AMFI for the quarter, January - March 2012. An impressive mix of reach through 103 branches, a wide range of product offerings across equity, debt, balanced as well as structured asset classes and strong investment performance has helped the company garner over 2.3 million investor scheme accounts. We have international presence in Dubai and Singapore.
Portfolio Management Service is a highly customised service from Birla Sun Life Asset Management Company Limited that helps HNIs fulfill their financial goals. Our investment philosophy is designed to seek consistent, long term results by adopting a research based, methodical approach to investing.
The Real Estate Investment Advisory (REIA) business of BSL AMC is a platform that enables investors to access 'Real Estate investments' opportunities, which otherwise as an individual investor may find difficult to do.
Aditya Birla Real Estate Fund – I is a fund which is focused on investing in residential realty, primarily in major metros like Mumbai, Pune, Bangalore, Chennai & Hyderabad. The REIA will offer schemes (Funds) vide which Investors can participate in different opportunities available in the Real Estate domain. The underlying philosophy across all opportunities where the fund proposes participation is 'protection of investors capital' by mitigating downside risks involved to the maximum extent possible, while targeting good returns to be given to investors.
Known for its consistent investment performance across asset classes, BSLAMC has received recognition from various institutes of international repute like CNBC TV 18, CRISIL, Lipper, Outlook Money and e Asset Magazine - Hong Kong.