"To be a leader and role model in a broad-based and integrated financial services business."
The 4 pillars of our vision that will help us achieve it are:
- To be a leader – we are committed to being a leader in all facets of our businesses, rather than being just another participant in this race.
- To be a role model – we will not become leaders by cutting corners or making compromises. Whatever we do, we will strive to be the best in class. And if we are the best, then our customer will have no reason to go elsewhere – therefore our leadership is assured, on pure merit.
- To be a broad-based player – we are committed to meeting all the felt and unfelt needs of our target customer. And thereby, we can retain him or her across their needs and lifestages.
- We aim to be an integrated player – we believe that this approach gives us a competitive edge with regards to all our key stakeholders.
The customer of financial services seeks a trusted name, and it is not easy to trust many names, especially when it comes to investing one's hard-earned money. Keeping this customer insight in mind, we have created a unique strategy & structure to present our spectrum of businesses and offerings under one virtual brand.
From a customer perspective, this offers simplicity & convenience. For our employees, we offer a world of growth opportunities across all our financial services offerings. And to our shareholders, this gives the reassurance that we will attract and retain our customers, cost effectively, across their life cycle needs.